PRESS RELEASE

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Al-Haj Automotive Signs Shahid Afridi as its Corporate Brand Ambassador

PROTON – The renowned Malaysian manufacturer of innovative automobiles eye a dream start in Pakistan alongside the charismatic presence of Shahid Afridi
Karachi: 18th February, 2021 – With a resolute vision set ahead to promote PROTON – The Malaysian Automobile manufacturer in Pakistan, Alhaj Automotive Private Limited in a recently concluded ceremony roped in flamboyant all-rounder and former captain of the Pakistan cricket team, Shahid Khan Afridi, as its corporate brand ambassador.

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The Launch of Proton Saga in Pakistan

Proton Saga, the number one car of Malaysia, was launched in Pakistan on the 4th of April via a Glittering Virtual Launch Event hosted by Mansha Pasha. The event marked the arrival of Malaysia’s national car the iconic Proton SAGA in Pakistan which had a 35 year heritage. The event was also graced by Malaysia’s brand ambassador to Pakistan who highlighted Proton as a shining example of cooperation between Pakistan and Malaysia. The Virtual Launch Event highlighted all the major features and prices of the different SAGA variants that were launched in Pakistan & gave the viewers an up-close look into the features & specification of Proton SAGA.

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CAR SALES IN JANUARY DOWN AS MCO EFFECT FELT

As Malaysians live through a second Movement Control Order (MCO) to help bring Covid-19 infection rates down, the economic effect on various industries are being seen. Malaysia’s automotive sales for January is forecast to be slightly above 32,000 units, corresponding with a major drop in volume for most major players.

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PROTON TO PURSUE EXPORT MARKETS IN 2021

Following a year that saw it successfully overcoming challenges posed by the pandemic and launching a second SUV, Malaysian car manufacturer PROTON has set its sights on growing export sales in 2021. A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50% compared to domestic sales that grew by 8.8%.

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PROTON RECORDS EVEN HIGHER SALES IN 2020

After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December. This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making PROTON the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

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PROTON COLLABORATES WITH HUAWEI TO HOST ‘BETTER TOGETHER’ CAMPAIGN

To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’. The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.