AL-HAJ AUTOMOTIVE SIGNS SHAHID AFRIDI AS ITS CORPORATE BRAND AMBASSADOR
PROTON – The renowned Malaysian manufacturer of innovative automobiles eye a dream start in Pakistan alongside the charismatic presence of Shahid Afridi
Karachi: 18th February, 2021 – With a resolute vision set ahead to promote PROTON – The Malaysian Automobile manufacturer in Pakistan, Alhaj Automotive Private Limited in a recently concluded ceremony roped in flamboyant all-rounder and former captain of the Pakistan cricket team, Shahid Khan Afridi, as its corporate brand ambassador.
Shahid Afridi’s strong personality and passion for excellence are reflective of the core strengths of the PROTON family which represent an automotive brand which is suitable for all terrains and environment, no matter how difficult or rugged they may be; by virtue of this, the PROTON brand inspires its buyers to aim for greater heights and success and gain more recognition and honor.
With an aim to achieve a dream start for PROTON vehicles in Pakistan, Alhaj Automotive Private Limited aims to accelerate the proceedings, with its association with Shahid Afridi being the first step which will serve as a catalyst that will help PROTON to set itself apart from its competitors within the automobile sector of Pakistan.
Known for breaking various records on the field, Shahid Afridi is widely known as Boom Boom, a nickname which was given to him by a renowned former Indian cricketer, based on his big hitting skills and ability to strike with the ball just when it was required.
Even today when the flamboyant all-rounder has bidden farewell to international cricket, the record tables still have him evenly placed as one of the finest all-rounders to be to have graced the cricketing world. Being ranked second in the list of batsmen with most number of sixes across all-formats, Afridi also holds the achievement of being the first ever batsmen to score the fastest century in One Day Internationals, a record he held for 18 long years.
During the signing ceremony, Shahid Afridi ,while thanking Al- haj Automotive Private Limited for the trust reposed on him, said: “When people ask me about my journey, the love and respect I have earned on and off the cricketing field, I always say, Respect is purely an outcome of all that I have done over the years in representing my Nation, and today it gives me great pleasure and delight representing Alhaj Automotive Private Limited in Pakistan as I feel this brand has much value to offer to the Pakistani nation at large .”
PROTON is a brand which inspires people towards greater heights & Mr. Shahid Afridi’s endorsement is testament to the fact that PROTON is a brand which represents performance, class, style and a premium design.
PROTON has a vision to strive towards continuous improvement enabled by extensive R&D and continues to innovate thereby inspiring and building new connections with people that search for greater value. With innovative and cutting edge technology at the heart of its philosophy, PROTON will attain high rates of growth backed by its acceptance as a premium brand based on quality , reliability and efficiency.
The Chief Executive Officer of Alhaj Automotive Private Limited – Mr. Hilal Khan Afridi while gracing the occasion with his presence said, “We are privileged to have Shahid Afridi as our brand ambassador, who is not only an exemplary self-made cricketer, but is also extremely versatile and well respected by people across the globe. His successful career is an inspiration for our youth and resonates with PROTON’s tagline ‘Inspiring Connections’. We are confident that with this association, we will be able to connect with the large urban consumer base especially the youth, across the nook and corners of Pakistan”
PROTON’s expansion plans will spurn out new product offering across SUV and Sedan categories that will allow customer to choose from a range of different options, thereby establishing itself as a brand to which everyone can relate to.
This is not the end – it is just the beginning of much more to come.
PROTON is a leading Malaysian automotive company that started its journey in 1985, driven by Ex-Prime Minister Mr. Mahatir Muhammad’s Vision to develop a world class automotive brand. It rolled out its first car the PROTON SAGA, which is considered a national icon in Malaysia. Since then, PROTON has continued to invest in extensive R&D and world class manufacturing facilities that has enabled them to roll out several new models including a range of different SUV’s, MPV’s and SEDANS. With a fully integrated engineering service, PROTON has evolved into a full service manufacturer which now produces its own engines, bodies and parts.
PROTON entered the Pakistani market very recently in 2018 in collaboration with Al-Haj Automotive Private Limited & has since then established its 3S Dealership network in Karachi, Lahore & Islamabad and more cities are in pipeline too.
It has successfully launched the PROTON X70 which is a high end intelligent SUV, which turned out to be a resounding success in Pakistan. Plans for further new car launches and localized production of CKD units are firmly in place as PROTON gears up for the next phase of its growth cycle in Pakistan.
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