PRESS RELEASE

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Al-Haj Automotive rolls out the 1st locally assembled Proton X70 from its state-of-the-art plant.

Al-Haj Automotive, the progressive assembler of Proton Vehicles in Pakistan conducted the line off ceremony of the Locally Assembled Proton X70, which was also attended by Shahid Afridi as its chief guest. Al-Haj worked with technical experts of Proton Malaysia to ensure compliance of locally assembled X70 with Proton's Global Quality Standards.

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Al-Haj Automotive (Pvt.) Ltd Launches Proton Genuine Oil, powered by Petronas for Exclusive Use in Proton Vehicles in Pakistan

Al Haj Automotive Pvt. Ltd (progressive assemblers and distributors of Proton Vehicles in Pakistan) and Euro Oil recently hosted an event at Royal Swiss Hotel to launch Proton Genuine Oil, powered by Petronas, for exclusive use in Proton Cars in Pakistan. Proton Genuine Oil is especially designed for superior engine performance and longer change intervals, reducing maintenance cost significantly.

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Proton Opens its Newest Dealership Proton Alpha Motors in RahimYar Khan

As part of its efforts to enhance its outreach Nationwide, Proton Pakistan is expanding its 3S Dealer Network. With regards to this, it has recently opened its newest Dealership Proton Alpha Motors in RahimYar Khan which will cater to the needs of Customers in the region.

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Euro Oil Pvt. Ltd. and Al-Haj Automotive Pvt. Ltd. signed Lubricant Supply Agreement

Euro Oil Pvt. Ltd. and Al-Haj Automotive Pvt. Ltd. have signed 5 years lubricants supply agreement. Euro Oil Pvt. Ltd. is the exclusive marketer of Petronas Lubricants in Pakistan. Petronas Lubricants is an internationally renowned company that has a stature of its own in the automotive industry owing to its best quality products manufactured using advanced technologies.

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President Of Pakistan attends Proton Pakistan Plant Inauguration Ceremony !

Progressive assembler and authorized distributor of Proton vehicles in Pakistan, Al-Haj Automotive Pvt. Ltd. inaugurated its state-of-the-art vehicle assembly plant. The day also marked the much-awaited roll-out ceremony of the first locally assembled Proton SAGA. The President of Pakistan & Consul General of Malaysia also attended the Event as its Chief Guest who hailed this Project as a shining example of cooperation between Pakistan and Malaysia.

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TPL Trakker and Proton Pen New Partnership for a Seamless and Connected Automotive Future

TPL Trakker, Pakistan’s leading IoT Company providing Telematics, Mapping, and Location Based Services, has recently partnered with Proton, a world-class automotive Malaysian company, to offer automotive software and hardware solutions.

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Al-Haj Automotive Signs Shahid Afridi as its Corporate Brand Ambassador

Karachi: 18th February, 2021 – With a resolute vision set to promote PROTON in Pakistan , Al-Haj Automotive Private Limited, who is exclusive distributor and assembler of Proton Vehicles in Pakistan, recently conducted a grand ceremony to mark the signing of former Pakistan captain Mr. Shahid Afridi as its corporate brand ambassador. Mr.Shahid Afridi's charismatic personality & global fan following will help Proton to inspire new connections with the Pakistani Nation at large.

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The Launch of Proton Saga in Pakistan

Proton Saga, the number one car of Malaysia, was launched in Pakistan on the 4th of April via a Glittering Virtual Launch Event hosted by Mansha Pasha. The event marked the arrival of Malaysia’s national car the iconic Proton SAGA in Pakistan which had a 35 year heritage. The event was also graced by Malaysia’s brand ambassador to Pakistan who highlighted Proton as a shining example of cooperation between Pakistan and Malaysia. The Virtual Launch Event highlighted all the major features and prices of the different SAGA variants that were launched in Pakistan & gave the viewers an up-close look into the features & specifications of Proton SAGA.

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CAR SALES IN JANUARY DOWN AS MCO EFFECT FELT

As Malaysians live through a second Movement Control Order (MCO) to help bring Covid-19 infection rates down, the economic effect on various industries are being seen. Malaysia’s automotive sales for January is forecast to be slightly above 32,000 units, corresponding with a major drop in volume for most major players.

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PROTON TO PURSUE EXPORT MARKETS IN 2021

Following a year that saw it successfully overcoming challenges posed by the pandemic and launching a second SUV, Malaysian car manufacturer PROTON has set its sights on growing export sales in 2021. A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50% compared to domestic sales that grew by 8.8%.

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PROTON RECORDS EVEN HIGHER SALES IN 2020

After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December. This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

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PROTON COLLABORATES WITH HUAWEI TO HOST ‘BETTER TOGETHER’ CAMPAIGN

To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’. The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the grand prize.