The Pre-proton Years
It all began in 1979, when Tun Mahathir Mohamad. the then Deputy Prime
Minister of Malaysia, mooted the idea of establlshing an automotive
assembling and manufacturing industry in our country.
It was his dream to accelerate Malaysia's industrialisation capabilities to
match those of developed nations.
The dream came one step closer to reality when the Cabinet approved
the National Car Project in 1982.
In 1986, barely a year after our first car was launched,we celebrated the official rollout of the 10,000th Proton
The following year, we launched the Proton saga 1.5l sedan and aeroback models. By then, over 50,000 units of the Proton saga had been produced and sold in Bangladesh, brunei, new Zealand, malta and Sri lanka.
Soon after, Proton car were distributed in the united kingdom
Laying the Foundations
The dream was fulfilled when PROTON was officially incorporated on may
7 , 1983. Our very first model, the proton saga, was commercially
Launched on July 9, 1985.
The sname Saga was given by ismail jaafar, a retired military soldier,
During a nationwide contest to nam PROTON,S first car.it is derived from
`saga (Adenanthera pavonine) a type of seed commonly found in
The first new market for the Proton Saga was Singapore, right across the straits of johor
Development & Building Capacity
In 1988, PROTON debuted at the Brithish International motorshows, walking away successfully with three prestigious awards for quality, coachwork and ergonomics.
In 1997, we produced our 1 million car.
We progressed towards in-house engine operations in 1989. In our quest to upgrade our technological prowess, a Transmission Assembly Plant was set up in Shah Alam.
Even as the new millennium dawned,PROTON showed no signs of Slowing down
In 2000, we unveiled our prototype CamPro engine at the lotus factory in Norwich, England.
The variants of CamPro – CSP and IAFM – made their debut in 2008. The CPS was first inyroduced in the proton waja and facelifted Gen-2 while the IAFM was incorporated in the 2nd generation Proton Saga
In 2008, we launched the latest iteration of our logo, in conjunction with
The rolleout of our three millionth car.
The 2nd generation Saga was the first model to use the black and chrome logo.
In 2009, PROTON Edar Sdn.Bhd,and Edaran Otomobil national Berhad
Entered into a new Master Dealership Agreement. The aim was to
Rationalise the sales and services network of our vehicles to ensure a more efficient nationwide distribution.
Self - Development
PEOTON further cemented its success in 2009 with the instruduction of its First MPV - The Exora. its was widely accepted both domestically and in Thailand.
In light of the growing concerns about environmentally- friendly vehicles, PROTON attempted to develop its electric vehicles to manages carbon Footprints and provide an alternative to volatile fuel price
In 2012, PROTON Introduced the turbo variant of the CamPro engine; the 1.6-litre Campro charges Fuel Effiviency (CFE) engine performs like a 2-litre engine. It was first introduced in the Exora Bold and Exora Prime.
Privatisation & Progress
2012 market a new phase for PROTON when it became a private entiry
After DRB-Hicom Berhad held 100% shares in PROTON. As the largest
Manufacturer of automobiles, DRB-HICOM was confident in transforming
PROTON and LOTUS to become globally-recognised automotive players.
Determined to capture the international market, PROTON introduced the
Preve. It achieved a 5-star safety rating by the Australasian New Car
Assessment Programme (ANCAP) in 2013, a historical first for PROTON.
In August 2013, PROTON launched another global car, the Suprime S : a
Yputhful hatchback with a dynamic and sporty stance.
PROTON forged forward to become a respectable automotive player in
The region. 2016 started with a major progressive development of the
Suzuki collaboration with Suzuki outlets converted into PROTON Edar
In its bid to revive its market share and manage perception,PROTON
Unveiled a fresh logo and 10 initiatives to improve and enchance customer
PROTON -re-entered chile by exporting the preve`, Exora and Saga left-
Hand drive as part of a free trade agreement.
Tun Dr Mahathir Mohamad, founder and Chairman of PROTON stepped
Down as chairman in march 2016, paving the way for new leadership.
Under the new management, PROTON launched 4 new cars in 2016 to
Propel itself back to capture a significant amount of market share.
On 21 MAY 2017, Zhejiang Geely Holding Group Co, Ltd (Geely) won the
bid to acquire a 49.9% stake in PROTON . PRTON had sold 100% of its
stake in Group Lotus plc with 51% stake acquired by Geely and 49% by
Etika Automobile Sdn Bhd.
On 23 june 2017 Geely and DRB-HICOM firmed up the partnership, with
A 49.9% stake for Geely`S SUV which would be
PROTON`S first SUV was displayed at this signing ceremony, marking a
New era for PROTON with its new partner
On October 2017, Geely officially came on board with the new CEO. Dr
Li Chunrong appointed to helm the management tean PROTON.
Today, PROTON is constanlly seeking progrees that drivers PROTON as a
Brand that no only makes the best quality cars that are affordable to
Malyasians, but also aspire to be a fast growing global player in the market.
The Next Chapter
24 September 2019 - a day that signifies the next chapter of PROTON.
More than just a logo, it is a symbol of our commitment to constantly
improve, and help everyone enjoy the benefits of technology - whether to
keep them safe on the road or to stay connected to loved ones.
The three brand core values, Innovative Technology, Reliability and
International will be our new ethos of today's PROTON to drive us forward
into the future.
By accessing the best technology available around the world. sourcing
the best parts available, and leveraging cross-border talent, experiences
and learning - we can build better cars, deliver better service and
compete on the international stage.